Aaron Rodgers on Roman Wilson's targets: 'Nobody in the locker room talks about their targets'

Aaron Rodgers was not interested in a target-count question. Told that Roman Wilson was tied for second on the Steelers through one week, the quarterback said he does not care about the number.

Wilson's usage became a talking point after the opener, with the receiver sitting near the top of the team's target list after a single game. Rodgers framed that as a media measurement rather than an internal one, and made clear the topic does not come up inside the building.

It is the kind of question that tends to land differently inside a facility than outside it: a reporter's usage stat answered with a point about process. Rodgers has spent two decades answering that genre of question, and his response Wednesday fit the pattern rather than breaking from it.

Whether the target distribution actually changes as the season moves along is the thing that settles the discussion, not a press conference. For now the Steelers' passing game remains a work in progress, with the opener in the books and the coaching staff still sorting through how the snaps and looks get divided.